They were generally looking for a single unit franchise.įigure 1- Setting Up Ad Schedules In AdWords They would have time to search online in the afternoon, also after 1:00 AM, and on the weekends. This potential customer would be working after normal business hours, from 7:00 PM to 1:00 AM. IndividualsĪn individual who was already working as an office cleaner for someone else and wanted to become their own boss. The potential customers that they were looking for were divided into two groups: 1. The client offered janitorial service franchises on a regional basis. We used this to great effect for our office cleaning franchise client, by having multiple live and dark periods during the business week. This can allow for a very targeted approach to when your ad is being displayed. You can set schedules by time of day, day of the week and even multiple live and dark periods during a specific day. AdWords allows advertisers to set-up schedules when your ads will appear in front of your potential customers. ![]() There are two settings within AdWords that can allow your ads to get in front of the right searcher at the right time. Getting in Front of the Right Searcher at the Right Time This makes time based geo targeting a critical, competitive skill for your tool set. Or, if you know your searchers have a specific pattern when they’re looking for your type of company, which was the case of our franchise client. This is particularly true for companies that have locations that are only open during certain hours. In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your budget wisely is a must. has our own time-zone management app to manage your international conference calls! You can find it under the Schedule function or in Settings -> Time Zones.Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. If you're feeling flustered by all of these choices, don't fret just yet. If you have an iPhone, simply use the World Clock feature to add specific locations to compare different time-zones. Just use your phone (iOS)įeeling repetitive? You’re not alone, apparently there’s only so much you can do with Time zones. This app has Widgets and mobile app integrations too. World Time BuddyĮver get frustrated with planning a meeting… wait a minute didn’t we go through this already? World Time buddy is similar to World Clock Meeting Planner in that you chose 3 or more cities to see what time it is in other locations compared to a certain local time. Simply put your team members and their affiliated cities on the website so you get a clear view of all your team members and their local times. Timezone.io allows you to keep track of the local time of your team members. World Clock Meeting PlannerĮver get frustrated with planning a meeting with colleagues overseas while dealing with different time-zones? Well the World Clock Meeting Planner allows you to enter multiple locations so you get a clear view for the answer to “What time is it there?” Allowing easy planning for trans-national meetings. ![]() The clock on the right is where you enter a major city, it will give the local time in that major city, perfect for time zone emergencies and quick searches. Like a calculator or currency converter, this app is as simple as it gets, 2 clocks, the one on the left always displays local time. Boomerang integrates with Gmail to help you send certain emails at certain times, simple enough. This is handy especially for team members abroad in case you send something urgent while they are off duty. Boomerangīoomerang helps you schedule emails so they could be sent out later. ![]() When a city is picked, the local time is shown on the tool bar and the map. The handy tool bar on the left allows you to pick your cities. The app lays out the countries of the globe. Let’s start with the big picture, the Timefinder is a simple but handy app that shows time zones on the globe. Here are Top 7 business tools for managing Time Zone differences for remote team members. This blog post probably wouldn’t exist 20 years ago (insert modern globalization cliché here), as more companies find employees that are spread all over the globe, the demand for a Time Zone management was formed.
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